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A pro wrestling term. A wrestler gets cheap heat when he makes a direct appeal to the crowd: [name dropping] local sports teams or [celebrities], or simply telling the crowd how awesome they are. Heels use the same tactic; they simply make fun of the local sports team or celebrities, insult the crowd, etc. Also known as a cheap pop. Wrestlers are not the only public figures to make use of cheap heat; comedians, bands, and [politicians] do the same thing. They just get called on it a lot less.
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