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Labelled by [Australian] social researcher Mark McCrindle (www.mccrindle.com.au), 'downagers' refers to those [Australians] aged over 60 for whom age is just a number. They comprise 24% of this demographic and feel and act far younger than their age would suggest. They are the fastest growing segment of the 60+ demographic and they value travel, lifestyle, social connection, and they adapt quite easily to new [technology].
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