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Well, yes it is a store. A chain store no less. But from what other store can you buy "punk" and/or "goth" styled clothing. there aren't too many choices to my knowledge. And where I live it is the only option. No, shopping there doesn't more or less make you different from everyone else, but seriously how many people of this generation of America are going to sit down and craft there own clothing; Not too many.  (other than my self whom is a fashion Design major, and various people who are freaks like my self, [Good for you] to those of whom do) 
You got to give credit to the company though for cashing in on the style and marketing it. Who ever is sitting in with the company has got a small fortune going on. This also falls with the fact that they are the only real chain "goth/punk" store they don't have competitors so they can charge as much as they want. I will admit though, they are horrendously over priced. I work for an [independent] company and we have accounts with some of the same product companies Hot Topic buys from, and they making something like a 60% profit from the original [whole] sale price. Which is [absolutely] [disgusting], if not ludicrous

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