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Williams-Sonoma is an upscale American kitchenware & premium baking supplies store and also the flagship brand of Williams-Sonoma Inc. which operates the brands Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma Home which offers goods for the whole home (bedding, tables, rugs and so on). Williams-Sonoma Home has higher price points than that of Pottery Barn so the two sister brands don’t compete dead on.

Williams-Sonoma was founded in 1956 in San Francisco, California by Charles E. (Chuck) Williams.

The company sells high quality kitchenware to people who are serious about cooking. The W-S website also offers a feature where costumers who have purchased an item can comment on it or any given product and give it a review. It is also popular for its hand soaps and hand lotions, which are available in many different scents and also in holiday scents like [Pumpkin Spice] for [Thanksgiving] and Peppermint Snow and [Winter Forest] for Christmas.

Most locations are found inside of upscale shopping centers throughout the [United States] and Canada. You will usually find a Pottery Barn where you will find a Williams-Sonoma.

The Company largely competes with Crate & Barrel through its Pottery Barn brands.

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