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A twinkiesmoot is a unit of measure which describes the rate of production of Twinkies, the famous snack cake. As of 2009, the rate of production of Twinkies is 60,[000] per hour; thus, 1 twinkiesmoot is 60,000 per hour.

The Twinkiesmoot is named in honor of Oliver R. Smoot. While a student at M.I.T. in 1958, Smoot lay down on the [Massachusetts] Avenue bridge between Cambridge and Boston, [Massachusetts]. His length was measured and that length became known in M.I.T. lore as 1 smoot. The term has become widely known and Google Earth offers it as an optional unit of measure. Note that since the twinkiesmoot is a measure of the rate of production, and the smoot is a measure of distance, the two are related in name only.

A related term is "nanotwinkiesmoot." A nanotwinkiesmoot describes the rate of consumption of twinkies by an [individual person]. 1 nanotwinkiesmoot equals 1 billionth of a smoot, or 0.00006 twinkiesmoots.

The two terms have entered general usage in the Boston, Massachusetts area. It is generally believed to have been coined by a student of the M.I.T. business school.

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