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A scam/gimmick made by businessmen. The plan was to get a three year old to beg their moms to buy a webkinz and when the three year old finally gets it they enter a "secret" code on the official website so they can play with it in "magical happy [wonderland]". I bet most businessmen are saying "Look at these [little kids] who are [falling for] our traps! We're going to be rich!
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