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Do something with a hard sexy edgy style, especially if it includes extreme [adventure], partying, gambling or sex. The word was first used and invented by Bodog.com founder Calvin Ayre [in the early] 90's as the name of the on-line gaming brand he launched. All other meanings for Bodog come from the [hard core] edgy street style branding values that Calvin Ayre has imparted in the word Bodog.
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