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A defining moment when [you know that] your favorite TV Show, Celebrity, Movie Series or Music Group has reached its peak and goes downhill. This term was coined as a dig on TV Guide when they bought the old [jump the shark] website, and destroyed it in February of 2009 so fans could no longer vote on shows that "[Jumped the Shark]". Jump the Shark Fans now refer to this corporate sell out in regards to that website "boning the fish" as well as replacing the old term "Jump the Shark" after a new website was created to celebrate the fans carrying the old JTS banner as "Bone the Fish" at www.bonethefish.com
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