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A fusion between the words "Market" (verb: to engage in the commercial promotion, sale, or distribution of) and "Avatar" (a computer user's representation of himself/herself or alter ego). Marketars are used on social networking sites to give a voice and face to a commercial / promotional agenda. Though a Marketar speaks with a singular "voice" - it's actions (content creation - i.e. photos, comments, etc) may be created by more than one person.
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