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Used to take an already impressive story or anecdote and crank it up to 11. Appended to the end of said tale as a means of making it even more unbelievable. Derived from one of the greatest Tim Horton's menu items of all time, the Bread Bowl, and its associated ad campaign, which involved a bystander overhearing that Tim Horton's chili or soup was so good, the orator subsequently eats the bowl it came in; the bystander of course not knowing the bowl itself was made of bread.
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