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slang for cocaine. Evolved from the slang term yay (yayo). As the term yay became more popular, a new [word was] needed as code for coke so one could speak openly about it in public without evesdroppers become wise to the subject of the [conversation]. The term shmay has since evolved even further into shmizzle, or even shmizzle shmazzle... if [you are not] into the whole brevity thing.
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