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A web celebrity is an [individual] whose fame is primarily derived from their Internet presence. Many of the top web celebs have a proven following that rivals popular [television programs]. Specifically, the iStardom Top 10 has a fan base exceeding 8 million people. Web celebrities are an entirely new breed of stars and ones that have rising influence," said Daisy Whitney, TelevisionWeek's new media reporter and host of the New Media Minute. Brand marketers, production companies, and [traditional media] should pay attention to who's hot online and find creative ways to partner with them.
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