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The granite counter fallacy argues that the monetary value of an object is [directly proportional] to the amount of money that is spent on it. The fallacy lies in the essence that previous monies spent are subject to highly subjective rationale which may not add any practical value to the object. The fallacy is typically deployed with an appeal to novelty (newer is better) fallacy in order to [manipulate] the audience using current “trends” or “fads” in [popular culture] where the subject is likely to accept the argument based upon what they believe is “popular” and implies a “higher demand (value)”.
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