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The level of stunning a person is when dressed up, usually based on positive contrast to daily [appearance]. A very [good looking] woman who dresses very nicely every day can have a low wow factor as there is no great contrast between how she looks for a [special occasion] and on a daily basis. A girl who normally dresses in a boyish or sloppy manner however will, when groomed, usually have a high wow factor because of the contrast to how she usually looks The wow factor is often at play in teen movies where makeovers are involved.
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