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The start of [The Price Is Right] when all four players are called down to Contestants' Row. The podiums are colored red, blue, yellow, and green. The person who is closest to the actual retail price of the prize gets to come up on stage to play a pricing game. If all are over, a buzzer sounds repeatedly and Drew Carey will ask them to bid again under the lowest bid recorded. If a player gets the price exactly right, not only do they get to come up on stage, they get a $500 bonus as well. When a pricing game is finished (and the commercials are gone), announcer Rich Fields asks another player to come on down. The player then occupies the position of the previous player.

Good strategy for when a player thinks the other three are over is bidding $1. There was also one occasion where someone had bid $69, causing the audience to laugh and Drew Carey to lose it in laughter in Season 36. After three contestants have made it on stage and played a pricing game, there is the [Showcase Showdown], and the process (this and pricing game x 3, Showcase Showdown) repeats again for the [second half] of the show.

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