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MassMedia-generated visual 'noise', especially in 'public space', and in the context of [entertainment] spectaculars: e.g. the Olympics. The visual counterpart of Muzak. (The term has also come to refer to the spill-over effect evident on websites, t.v. news, phone-screens, ATMs, vending-machines, etc., and characterised by low signal-to-noise-ratio visual [distraction] [masquerading] as 'information').
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