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egonetics, n. (ego+net+ics) weaving a network of self-references, increasing one's presence on the internet. Egonetics is different from "ego surfing" - a search of one's own name on the internet (using search engines). Egonetics is an active electronic dispersal of your name, making links to your homepage, entering various [interactive] sites and open forums. It can be done for the sake of an idea or a commercial promotion, but in absence of ideological or [professional] motifs, this is a [narcissistic] case of egonetics.
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