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Cindy (also spelt Sindy) was originally a UK devised children's doll that was launched in the US as a competitor to Barbie. It struggled to compete and was remodelled and relaunched. It became so similar to its competitor that it attracted a law suit for copyright infringement and was dropped by its creator. Due to the focus in its product life on [unrealistic] feminine beauty ideals and market [competition], as well as due to its ultimate [commercial failure], Cindy/Sindy has become a by-word for the pretty but unpopular, cheaper, loser model that flopped; an also-ran; a generic category filler that is apparently competitive, but ultimately no-one buys. The term "cindy-moment" is used to describe poor strategic judgment.
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