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Basically, fake cereal, not (che)real. Chereal is most likely cheap, because it makes it easier to compete with [the brand] they actually copied. These brands are also usually named something nearly the same, something that means the same but is basically just a cheaper version. The brands also have an image that relates to the actual brand it is [bootlegging], as well. Or something completely random. Like an image of three [African American] kids running after a kangaroo.
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