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The term refers to the habit that some men had of flicking their wrists in order to show the cuffs of their sleeves, and the cufflinks. The phrase goes back [to the days] when celluloid [collars and cuffs] were the salesman's answer to the laundry problem when on the road. With the high-buttoned jackets of the period, the collar and cuffs were all that showed, and since celluloid could be wiped clean with a damp cloth, a shirt could be made to last a week. Dandies would like to ostentationsly show their cuffs in a sudden and showy way. It is also called "to shoot one's linen" in an [unnecessary] display of shirt cuff.
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