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Location based marketing [technology] promoting goods and services offered by local retailers that are in close proximity to recipient’s actual location at the time of the offer. By tracking recipient’s [mobile device] in real time, automated ad servers deliver custom, limited time offers as text, voice or video directly to recipient’s mobile phone or PDA. By combining vehicle navigation technology with an [advertiser]’s willingness to pay, the potential exists for recipient’s vehicle to actually be guided along a specific route that will bring it within closer proximity of advertiser's business location.
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