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The ease with which a product or service can be bought or accessed, understood and used for its desired and intended purpose, to the (complete) satisfaction of the customer. Similar to usability but from the [perspective] of a customer or client in a business-to-consumer or business-to-business [relationship], customerbility considers the customer's experience and satisfaction with all aspects of the transaction(s) and [relationship] with a marketer, the willingness to continue being a customer, and even the willingness to recommend the product or service to others.
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