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Term used to describe online-marketing, web-strategy, killer-startup cheerleaders. Frequently think that putting ***three asterisks*** around their Craigslist ad will make a difference. Overuse the verb "to rock." Oblivious to their abuse of the [exclamation point]. Reside mostly in California, in San Francisco and San Jose. Generally a source of annoyance but also the world's primary supplier of free schwag. If you see Twitter as a venue for public relations, or as an audience eager to hear news of a post on your "blog," or if you talk earnestly about "social media," or can read Techcrunch, or actually listen to the Gillmor gang with a [straight face], you might be a webcock. A neologism first coined by Dean Allen in, of all things, a [Twitter post]. Explicated in more detail on his website Favrd.
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