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Geek chic is a cynical marketing trend that tries to tap into the large geek demographic by superficially adding generically geeky elements to otherwise non-geeky people. By [wearing glasses], carrying the latest Sharper Image gadgets, and casually dropping computer [terminology] and Star Trek references in their speech, geeks are [supposed to] believe these same models and actors/actresses that would never consider them in real life is a "cool" version of themselves. Obviously, only the most naive geeks fall for this.
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