Skip to main content
0
Search products
Search
Mugs
Tees
Hoodies
Search products
Search
Chat
Share
Free Shipping
Menu
Mugs
Tees
Hoodies
Back to urbandictionary.com
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
A habit or action in which you continue to engage, despite the fact that it has burned you in the past. The term is derived from experiments where a rodent is put into a maze containing a [delicious] [piece of cheese] (perhaps Roquefort) that is hooked up to a wire that shocks the rodent. The rodent keeps [forgetting] that's the shocky cheese. Coined by 710 KIRO AM radio host Luke Burbank on the show "Too Beautiful To Live."
Text fits
Save
Cancel
🤖
Shopping Assistant
Online
Hey! 👋 I'm your shopping assistant. What are you looking for?
Ask about products
AI-generated responses. Verify claims.