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A parasitic marketing technique, which involves [intercepting] web site traffic to profile ISP user's interests and affiliations (without explicit consent from either the web sites or their users) . Profiled ISP users can then be subjected to targetted [advertising] for competitor web sites (hence, parasitic marketing). [Generally] very unpopular with ISP users for legal, privacy and security reasons. Generally rejected by web site owners whose copyrighted content is scanned and abused to promote their rivals.
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