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verb 1. To work on an [impossible] task with ridiculous demands and an [unrealistic] timeline, usually for a project that is excruciatingly boring or unpleasant. Etymology: Circa. 2007 from Hong Kong English, used in the advertising industry. The word has been derived from the name of a director of an advertising agency in Hong Kong who is renowned for handing out [impossible] tasks, often to be done on weekends or over holidays, with no regard for anyone's schedule.
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