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Psychological effect noted by psychologist Bertram R. Forer in 1948, under which any fairly large and diverse group of people may come to believe that a tenuously balanced personality reading (especially one which, for the purpose of the test, is copied and handed out for them to ponder individually) applies strongly to each of them as individuals. Later studies have shown that the effect tends to be strongest when the recipient is given to understand that the reading has supposedly been tailored to them as an individual, that the person making the propositions is an authority they feel they can trust, and/or that most or all of the personality traits listed are positive ones, in other words flattering. The Forer effect may be of import in understanding the popularity of such pseudosciences as fortune telling or astrology.
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