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n. A "sale" price so high that only a sucker would pay it.

To pull off a sucker's deal, retailers often display obscenely high rates as "normal" prices so that a discount would seem comparatively low to a hapless shopper, even if the reduced price is [significantly] higher than market value.

Sucker's deals are easy to spot, often found in fashion malls or department stores with giant red signs advertising "SALE" or "20% OFF" in bold letters.  If a deceptive marketing campaign is executed correctly, the sale items will fly off the shelves, along with their other regularly priced hyper-inflated products.

Of course, this conjob, scam tactic only works on stupid people with lots of [disposable income], but apparently there's an abundance of these types in both North America and Europe.

A good [rule of thumb] to follow is that if a store's advertised SALE price is greater than 20% higher than Internet mail-order market rate (including UPS/Fedex) for exactly the same product, it's a true sucker's deal.

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