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The simplest [definition] of Analytics is "the science of analysis". In reality, the word "Analytics" has not been properly defined by the [professional] community and may mean different things to different people. A simple and practical definition, however, would be how an entity(i.e., business) arrives at the most optimal or realistic decision from a variety of available options, based on existing data. Business managers may choose to make decisions based on past experiences or [rule of thumb], or there might be other qualitative aspects to decision making; but unless there is data involved in the process, it would be considered beyond the purview of analytics. Another definition could be that Analytics is a field of study / profession that has applications in any field (business / social / political / home) where data is available.
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