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Pronounced "chum-ling". Inventing detailed rules of etiquette out of whole cloth in an attempt to help people [put on airs], or to put them on oneself. From a 1980s magazine advert purporting to show how best to consume certain [fashionable] wafery mints. A sad waste of what often could have been a brilliant [imagination]. May be intended satirically, although never of course taken that way by devoted etiquette freaks.
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