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1) When an item or product that once was or can/could be found for a nominal/low/[affordable] price. Is unreasonably marked up to sell it as "cool", "indie" or "hip". 2) The commercialization of a "retro", underground, or "ghetto" style, product, clothing for capital gain. 3) Things that used to be stupid, unpopular, childish, uncool, dorky, lame, underground or otherwise [socially awkward] that are now marketed as [mainstream hipster], "cool" or indie- usually to the teenage audience (in a socially positive light).
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