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A negative connotation for a unique characteristic to an advertisment, business, object, person,story, film, etc. that is unique for the sake of being unique or to draw [attention]. A gimmick normally holds no substance. Many products that try to be [innovative] and new that fail end up being labeled gimmicks. gimmicks [sometimes] end up becoming non gimmicks if it lasts through time and is proven itself worthy and becomes a tradition.
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