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To send someone a link to 80s pop star Rick Astley's "[Never Gonna Give You Up]" video, making them believe that they're gonna see something completely different. The meme originated in 4chan's /v/ (videogame) board, when the official "[Grand Theft Auto: San Andreas]" trailer was coming out on the game's website but couldn't be watched due to heavy traffic. Playing a prank on everyone who was reading, an anonymous 4chaner said that the trailer was on YouTube and posted a link to Astley's song. Since then, the Rick Roll has been made countless times, not only on 4chan but on the whole of [the Internet].
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