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V. To Custard Pie From the age old tradition of a clown throwing a custard pie at another clown or member of the audience, this phrase has come to mean when someone humiliates someone on a personal level either by accident, or on purpose. To custard pie someone is to not notice, be it on purpose or [accidentally], that a person has spoken to you, waved at you, blown a kiss at you etc. If a person waves at someone [across the street], and the other person carries on walking, for whatever reason, the wavee is said to have 'custard pied' the waver. This [phenomenon] is usually followed closley by a snide remark of the person who has just been custard pied, or an aquiantance saying something such as "You need some help cleaning that pie off your face?"
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