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Japanese auto [manufacturer]... introduced to the [united states] in the 1960s as "Datsun Motor Co." in an attempt to retain the integrity of the Nissan nomenclature in the event that their vehicles were not a sales success [in the states]. Fortunately they were a huge success, & they changed the Datsun name to Nissan in the USA in 1984. Pronounced "Nih-san", not "nee-san" as stated elsewhere on this page.
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