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1) (Noun) Material of a larger work (literary or otherwise) that is lacking in substance, attraction or worth, and therefore provides nothing to its supposed audience: The direct opposite of content (noun), usually generated when the author/creator is lazy, apathetic, takes their audience for granted and/or has abandoned the larger work summarily. Used primarily to describe the substance of Internet web sites. 2) (Noun) (Variant) Something expressed through some medium, as speech, writing, etc; that is empty or devoid of any substantive matter, whose only purpose is to perpetuate or justify the existence of the container/medium within it exists. Related: Filler
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