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A term used to describe someone who has an [exaggerated] sense of self being or worth. The term was popularized in the series Hogan's Heroes where Colonel Hogen would call Colonel Klink "the old cod", with the Klink thinking that it was an American [expression] of flattery. In coastal fishing towns the "big cod" is [equivalent] to the "one that got away" and the person called "the big cod" is therefore the teller of the most fantastic or outlandish stories.
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