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The “Duke of Marlborough Effect” was mentioned by [Richard Dawkins] to refer to the increase in masculine libido that results from experiencing a victory, whether directly or vicariously. This was so-named from an entry in the Duchess of Marlborough’s diary, “His Grace returned from the wars today and pleasured me twice in his top-boots.” Male athletes tend to experience elevated [testosterone] levels before a contest; those who win tend to maintain afterwards those elevated [testosterone] levels, but the testosterone levels of losers drops dramatically afterwards.
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