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a Kraft Dinner Deluxe is your plain regular [macaroni and cheese] with sliced hot dog saussages in it, so it doesn't look as cheap. Somebody in the [working class] (welfare, low income or anything related to that also applies) whos trying to improve their image or to make things appear nicer by buying/using/wearing cheap [fashionable] items. For example, copies of Tommy Hilfiger or Baby Phatt. Picture Shirley and Steve in your local Bingo parlor for instance.
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