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n. Relatively common mineral, consisting of carbon, which is similar in appearance to zircon or cut glass. Used by the South African based De Beers company as a form of emotional blackmail through clever, original, and socially planted marketing techniques. It is asserted by the De Beers company that a man who is unwilling to waste a huge amount of money for a worthless piece of carbon must not really love his future wife very much. (See also organic food.)
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