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any deception perpetrated in an online chatroom or over an [instant messenger] with the aim of falsely convincing the target audience that the deceiver is physically [attractive], mentally astute or spiritually gifted. A snowy owl is usually carried out by means of bluff, bald-faced lie or, in the case of physical deception, photoshop. The origin of the term "snowy owl" is rather complex. In brief, "owl" is used here as a somewhat archaic synonym for "coin", whereas "snowy" alludes to the weather conditions one has to deal with during a blizzard, specifically the poor range of visibility one has to endure while driving. "Snowy owl" thus indicates a counterfeit, a coin ([individual]) of uncertain or dubious value.
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