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Lyrics 4 Lyrics®,L4L, to encourage MC's battling on the microphone to keep the battle on a lyrical level. "You got Lyrics" and "I got Lyrics too.  It is a battle 4 the best lyrics and/or lyricist.
History: Lyrics 4 Lyrics® was founded by Justin Mwaka, in Tottenham North London.  At the time Justin used to make hoodies for skaters in Crouch End North London.  After attending a concert setup by Mothers Against Gun Violence the idea for a positive message against violence amoung the younger [generations] emerged.  A few days later he observed his [younger brother] come home with bruises on his head after MCing on his usual set at the local pirate radio station.  His brother was attacked on the way home by fellow mc's who he had bested in a [competition].
Seeing the way that music glamorized violence and the merchandise available supporting that message, Justin said, "I thought of making a clothing line that would promote a positive message against violence that had a cool cutting edge design."  From that time on Lyrics 4 Lyrics® has since been moving on the underground scene in London [all the way] to Los Angeles.

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