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Anyone that lives in any neighborhood, and portrays themselves has having more money than they really do is "hood rich". You do not have to live in "da hood" in order to be hood rich. There are a lot of people that live in beautiful homes in the suburbs and they really cannot afford their home. I work in the mortgage industry, and I talk with these customers everyday. There are so many people with homes in bankruptcy and foreclosure. These people are finding themselves back were they started in "da hood" or back on the bus stop. It's about starting small and then growing big. Leave the bling to the celebrities.
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