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iWant describes the urge that Apple customers have to be the first to see, touch, buy, own and use [Apple products] with partial or total disregard for the product's actual market value, total cost of ownership, usefulness in comparison to similar products [on the market] and/or other important factors that one would normally consider when making a purchasing decision. May be caused exclusively by or by a combination of peer pressure, charismatic [leadership], in-vertising and/or viral marketing. Consumers of with this predisposition are commonly subjected to the Hippy Tax.
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