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In-vertising is a marketing strategy wherein the target audience is pressured into buying a product or service they may or may not need by the intentional insinuation that the audience member must buy the product in order to retain or boost their [social standing]. In-vertising is often a multi-part scheme which involves [manipulation] of pop media to increase the popularity of assets heralded herein to be critical to higher social function, such as a song, catch phrase or brand [identification].
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