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[Scientology] with less religion, defined by the economic advantage of conning in a customer (or oftenly 'sucker') by teasing them in with a deal or other great benefit but then as they are about to pay the deal are told that [the original] product is not available but that a substitute is. They then employ the people to then buy a more expensive item. [The original] product is never revealed to the person, it is an easy economic trick
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