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The act of writing a long and interesting story with many mysteries, which, due to the story's complexity, attracts many fans, but then continues to stall, prolong, postpone, or flat-out ignores the answers to the story's questions, thus essentially jerking around the loyal fans. This word comes from the TV show "Lost" on ABC, but can describe any story which follows the definition, such as the the videogame "Half-Life 2", or the manga, "Bleach". There are two main reasons why a story is "losting". The first is that the writers are not creative enough to come up with an answer to the questions posed that can meet the fans expectations, and thus try to pretend that the questions never existed. The second is that, due to marketing pressures, the writers are forced to continue a story longer than they have ever anticipated, and thus are forbidden from giving away any answers indefinitely. The second method may be referred to as "Milking the Cash-Cow".
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