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Fratire is the mode of dress traditionally accepted by fraternities, especially prevalent in the south. The definition of successful fratire is "conservative". This generally means solid colored polo shirts (never with popped collars), oxford style button downs, khakis or dock shorts, traditional blazers, dock shoes, driving mocs or loafers, and d-ring or club belts. This kind of clothing will generally ensure full frat potential, however bleached or gelled hair or any kind of jewelery will overpower even the frattiest of fratire and make [you look like] a douche. In addition, true fratire must come from fine brands such as those below:

Polo (the horse)
Brooks Brothers (golden fleece)
Cole Haan
Vineyard Vines (the whale)
Southern Proper
Sperry
Lacoste (don't overdo it on this [one] - the crocodile)
Costa del Mar
(this isn't a comprehensive list, just the basics)

Also, one should never wear all of one brand. It screams "trying too hard"

Things to avoid:

[Abercrombie and Fitch]
[American Eagle]
Gap
Aeropostale
Cargo shorts
puka shells
flip flops
non-Costa sunglasses
jean shorts (jorts)
anything trendy
anything your forefathers would cringe at

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