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KEWL was recently launched as a top-tier magazine (KEWL Magazine) for teens backed by Geffen Records, DIC [Entertainment] and Poets Road, Inc. KEWL is an [entertainment] brand focused on music and celebrities. KEWL is [branching out] to television and radio this year. To promote the magazine, 500,000 copies of the first issue were given away free through retail chains including Claire's.
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